Our vision for AI in museums and our platform in 2025
Tags: AI in museums and our platform in 2025
Artificial intelligence and Large Language Models are changing everything. From the way we write and access information to how we serve our clients. At Veevart, we obsess over time. Time is the greatest gift. Even in our own teams, while trying to perform, time is what people would like more of: Time to think, time to rest, time to be with our loved ones. The best compliment we can get from our users is that we give them speed without sacrificing quality. They come in, do what they need to faster, and get on with their day.
Because we are always working hard on being the Best Museum Management Platform, in 2025 we’ll be embarking on an exploration on how to use AI and LLMs in order to give you more of this precious resource. Here are some ideas and routes we’ll be exploring.
Smart Visitor Insights
AI-Powered Visitor Segmentation: Use AI to analyze visitor demographics, purchase behaviors, and engagement history to create dynamic audience segments. This can help museums personalize marketing efforts or design targeted membership tiers
Predictive Attendance Models: Provide AI-driven forecasts for visitor attendance based on historical data, weather conditions, and seasonality. Museums can use this to optimize staffing and resources.
Enhanced Membership and Donation Analytics
We are embarking on a partnership with DonorSearch. The idea is to be able to provide you with:
Donor Prediction Models: Implement AI to identify donors most likely to increase their contributions or lapse in engagement, allowing museums to proactively reach out
Automated Move Management: AI can help prioritize contacts and manage the donor stewardship process. Based on historical data and interaction patterns, the system could suggest the best times to reach out to a donor and what type of message would be most effective.
Membership Renewal Predictions: Use machine learning to predict which memberships are at risk of not being renewed and recommend automated personalized retention campaigns
Membership and Donation Letters: Artificial intelligence will be integrated to analyze and optimize key paragraphs in emails related to membership and donation letters. The AI will enhance the tone, persuasion, and personalization of the text, tailoring it to the needs and expectations of the recipient. This will enable organizations to create more effective communications and increase donor engagement.
Fundraising Campaign Optimization
Predictive Fundraising Campaigns: Use AI to suggest optimal campaign timing, audience, and messaging based on past success
Personalized Visitor Experience
AI-Driven Recommendations: Build a recommendation engine for museum visitors based on past behaviors, preferences, or ticket purchases. For example:
Suggesting exhibitions, workshops, or merchandise items.
Recommending specific paths for self-guided tours.
AI-Driven Campaigns Based on Purchase History: Customer Impact: Personalized event campaigns that feel relevant to the user, resulting in better engagement. This should increase sales through targeted event campaigns based on customer behavior, preferences, and history.
Chatbot Integration: Introduce an AI-driven chatbot for FAQs, ticket purchasing, and exhibit details to improve visitor engagement both online and onsite.
Dynamic Pricing and Ticketing
AI-Optimized Pricing: Use AI algorithms to adjust ticket prices dynamically based on demand, visitor profiles, and external factors like holidays or competing events. Museums can maximize revenue while ensuring accessibility
Peak-Time Optimization: Suggest best times to visit for lower crowd density and better visitor experience.
Smart Shop Inventory Management
AI-Powered Inventory Insights: Analyze shop sales data combined with visitor demographics to suggest inventory changes. For instance:
Recommending products that resonate with specific visitor segments (e.g., educational toys for family memberships)
Optimizing stock levels based on predicted footfall and seasonality.
Event Optimization
Easier Event Creation - Just write the type of event you want to have and let AI create it for you.
AI-Powered Event Success Prediction: Use historical data to predict the success of proposed events and workshops. Suggest tweaks to increase engagement or profitability
Audience Matching: Recommend which audience groups should be targeted for specific events or exhibits based on past attendance and engagement data.
Cross-Museum Collaboration
AI-Driven Benchmarking: Allow museums to compare performance metrics anonymously with others on the Veevart platform. AI can highlight areas for improvement or suggest successful strategies from similar institutions
Shared Exhibit Opportunities: Use AI to suggest co-hosting or rotating exhibit opportunities between museums with complementary collections.
Accessibility and Inclusivity
AI-Powered Accessibility Enhancements: we are partnering with Equal-Web in order to deliver to our clients:
Text-to-speech and speech-to-text options for exhibits.
Dynamic exhibit descriptions in multiple languages.
AI Training for Museums
Built-In AI Tools Training: Create educational modules or workshops within Veevart to teach museum staff how to use AI for decision-making and visitor engagement
Use-Case Automation Templates: Provide AI-driven templates for common tasks like marketing campaigns, event planning, and fundraising efforts.