Should Museums Be Free? Rethinking the Admission Debate
Free or paid admission? Explore what the research reveals about museum accessibility, financial sustainability, and why building lasting visitor relationships matters more than the price of a ticket.
Timed-Entry Ticketing for Museums: When It Helps and When It Backfires
Explore when timed-entry ticketing helps museums manage capacity and visitor flow, when it creates friction, and how flexible ticketing protects walk-in visits.
What Museum Attendance Numbers Actually Tell You (and What They Hide)
Museum attendance numbers tell only part of the story. Learn which KPIs reveal visitor loyalty, membership conversion, retention, and deeper engagement.
How to Use CRM Data to Personalize Visitor Communication
Learn how museums can use connected CRM data to personalize visitor communication, improve engagement, and build stronger relationships with visitors and members.
What to Look for in Museum Fundraising Software (Beyond a Donation Form)
Most fundraising tools are just donation forms. Learn what museum fundraising software needs: donor CRM, pledges, recurring giving, grants, and connected data.
How Museums Can Use CRM to Turn Visitors Into Members Into Donors
Learn how a connected museum CRM helps turn visitors into members and donors by tracking engagement, identifying opportunities, and personalizing outreach.
Generic CRMs are built to manage sales pipelines, but museums and cultural institutions manage relationships that never truly close. Read more to learn why CRM fit matters and what a museum-native approach looks like.
Beyond the Five-Year Plan: How Museums Can Turn Their Assets Into Sustainable Growth
A veteran museum strategist and former Met leader shares practical insights on financial resilience, IP monetization, retail, AI adoption, and dynamic strategic planning for cultural institutions.
Why Reporting Matters in Museum Ticketing Software
Reporting is often overlooked when museums evaluate ticketing software. Learn why better reporting saves time, improves decisions, and connects ticketing data.
