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Articles about technology, best practices and events in the Art, Design, and Culture Environment.

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CEO Love Letters

On Business and Other Books

How to Use CRM Data to Personalize Visitor Communication

Learn how museums can use connected CRM data to personalize visitor communication, improve engagement, and build stronger relationships with visitors and members.

What to Look for in Museum Fundraising Software (Beyond a Donation Form)

Most fundraising tools are just donation forms. Learn what museum fundraising software needs: donor CRM, pledges, recurring giving, grants, and connected data.

How Museums Can Use CRM to Turn Visitors Into Members Into Donors

Learn how a connected museum CRM helps turn visitors into members and donors by tracking engagement, identifying opportunities, and personalizing outreach.

Why Generic CRM Fails Cultural Institutions

Generic CRMs are built to manage sales pipelines, but museums and cultural institutions manage relationships that never truly close. Read more to learn why CRM fit matters and what a museum-native approach looks like.

Beyond the Five-Year Plan: How Museums Can Turn Their Assets Into Sustainable Growth

A veteran museum strategist and former Met leader shares practical insights on financial resilience, IP monetization, retail, AI adoption, and dynamic strategic planning for cultural institutions.

Why Reporting Matters in Museum Ticketing Software

Reporting is often overlooked when museums evaluate ticketing software. Learn why better reporting saves time, improves decisions, and connects ticketing data.

5 Signs Your Museum Has Outgrown Its CRM

Is your museum CRM holding your team back? Discover five signs your system may be costing your museum time, data, and valuable insights.

The Hidden Costs of Cheap Museum Ticketing Software

Cheap ticketing software may look affordable, but hidden transaction fees, staff time, lost revenue, and disconnected systems can make it far more expensive.

Before You Move Your Museum Data: A Practical Guide to Preparing for a System Transition

Preparing your museum data before a CRM or software migration is essential for long-term success. Learn how to clean, organize, and prioritize your data before transitioning to a new system.